Along its history, The Valley of Guadalest has mainly lived by rainfed agriculture. The agricultural economy it is traditionally based on the olive, the carob tree and the almond.
However, with the loss of effectiveness of the agriculture in the last decades, since the 60’s tourism has become one of the strongest sources of incomes. It is important to remind that until the first years of the 20th century; the vineyard was the main source of incomes and cultivation of the zone.
Our dream with the Masos Project is to recover the agricultural, gastronomic and traditional roots of the zone; by respecting the environment and this make us rescue the antique landscape and the cultivation that existed along the last century, the vines. Aforetime on the Valley of Guadalest there was wine cultivated, reaching from the cultivated zones to the mountain peaks. The irregular ground made out of dry stone masonry permitted the grown wine to reach the hillsides of the Valley, including zones with bigger slope.
The Valley was mainly divided in two zones, clearly differentiated by the weather, Solana, the warmer, belongs to the Mountain range of Xortà and Umbría, the colder, to the hillside of Aitana. In Umbria the vineyard was designated to produce wine, while in Solana there was mainly cultivated the Moscatell grape that was almost totally designated to make raisins. In Solana the farmhouses had the typical RiuRau (a special structure) to dry the raisins. As we said, until the beginning of the 20th century, people used to live mostly by the vine cultivation.
Although when the phylloxera plague appeared, between the years 1904-1906, made all the vines dry and caused a big economic crisis in the Valley as in the entire seaport. People lost their jobs and the young ones from the Valley were forced to look for a better future, moving mainly to Argelia, Argentina and the USA.
Now days, thanks to the Masos Project along with the collaboration of Antoine Medéville, who before committing to lead this project, came to Guadalest to analyze the ground, the weather and the environment. Médeville understood the optimal conditions to make a great wine and that is how we started, over a year ago, to design this enological project that wants to recover the wine landscape in the Valley of Guadalest.